the challenge
While working at Weight Loss By Gina, I was tasked with creating a physical tracking journal for clients who preferred handwritten notes throughout our 91-day weight loss program. This was one of the most common requests from our community, as many clients preferred a physical companion to the digital app. It also gave us the opportunity to create an officially licensed alternative to unlicensed journals already being sold on Amazon. Together, my supervisor and I identified the most valuable tracking features from the app and determined how to adapt them into a practical, elevated journal experience. From there, I led the layout design, illustration, and visual system for the journal, translating the program's digital experience into a physical product.
